In the world of technology, Alphabet and Microsoft are currently racing to incorporate generative AI into their products to streamline writing and creative tasks for office workers. Alphabet’s parent company, Google, has introduced a “magic wand” for its popular Google Docs software that can draft and revise content at the user’s discretion. Microsoft, on the other hand, has teased an event showcasing its competing Word processor and how it plans to reinvent productivity with AI.
Alphabet’s AI capabilities have extended beyond Google Docs, with the company planning to incorporate it into its Google Workspace product suite, which has billions of users on free and paid accounts. It can also generate human-like text through its PaLM language model, with customers having the ability to fine-tune the model with their own data while keeping the information and benefits proprietary.
Furthermore, Google has shown how generative AI can be integrated into customer service chatbots, capable of generating both images and text. The aim is to transform the work of marketers, lawyers, scientists, and educators, but Alphabet is wary of societal harm and maintaining its reputation as a reliable source of information.
Microsoft’s rollout of generative AI has so far outpaced that of Alphabet, with both companies investing billions of dollars into building and deploying the technology. The hope is that the business they win from speeding up writing and creative tasks for office workers will far outweigh the costs of these endeavors.
In conclusion, the incorporation of generative artificial intelligence into various products is revolutionizing the way we work and interact with technology. Despite concerns about social harm and credibility, tech giants such as Alphabet and Microsoft are investing heavily in the technology, highlighting its potential to transform the world of work.