AI today is the first choice of everyone to perform any web based activities. Many people these days are using AI tools to create daily content. But do we really know if the content created using AI is original or curated. To this Google’s John Muller has a nice one-liner which he posted on Reddit that reads “By definition (I’m simplifying), if you’re using AI to write your content, it’s going to be rehashed from other sites.”
What does this mean? This means, AI makes use of the already out on the web content and writes content based on what already exists on the web. In short, it doesn’t create new or original content and everything is based on the information available on web. But Google is okay if you create content for people and not for search engines, he says.
“Great content isn’t automatically going to rank well, but making terrible content rank well is much harder.” So it is not enough to have great content anymore,” he further added.
You’re starting from a bad place, imo. Great content isn’t automatically going to rank well, but making terrible content rank well is much harder. Starting with this kind of an anchor pulling you down, in an area where there’s already a lot of reasonable, perhaps even great, content out there is a recipe for failure.
If you want people to link to your site, you need to make it linkworthy, recommendation-worthy. If you want search engines to send folks your way, you need to provide something that’s not the same as on other sites (and of course, do a lot more than just have that content). By definition (I’m simplifying), if you’re using AI to write your content, it’s going to be rehashed from other sites.
None of the technical details matter when a site doesn’t have a clear purpose, a value proposition that’s focused on what users are missing, and that delivers. Use technical details & scores to improve your craft, making technically great sites is not going to hold you back, but you first need that foundation of purpose.