Samsung has upgraded OLED TVs with new designs and expanded premium features. The lineup delivers incredibly cinematic visuals and ultra-smooth performance, featuring a suite of powerful gaming enhancements, expanded Glare Free technology with VDE-verified Real Black and Real Color, and a bold, yet sleek new design for various models. Samsung Electronics announced three OLED TVs in their lineup for 2026. The lineup has S95H, S90H, and S85H and is available in screen sizes up to 83 inches.
It is worth mentioning here that Shane Higby, the Head of Home Entertainment at Samsung Electronics America said at a recent presser, “As the fastest growing OLED TV brand, we understand the key priorities driving consumer decisions,” said . “The demand for premium picture quality, sleek and customizable designs, deep blacks, vibrant colors, and advanced gaming features continues to grow. This is exactly where Samsung stands out, and this year’s OLED lineup further elevates our offerings to exceed all expectations.”
Premium OLED TV And Refined Design
The flagship model that is S95H introduces a new FloatLayer Design, featuring sleek metal bezel that mounts the TV flush to the wall and creates a floating effect. This gallery-like aesthetic transforms the display into a stunning centerpiece. This is especially good when showcasing masterpieces from Samsung Art Store.
Available for the first time on a Samsung OLED TV, Samsung Art Store offers subscribers access to more than 5,000 works from over 800 artists, including exclusive collections from the likes of MoMA, Art Institute of Chicago, Art Basel and many more. Art Store subscriptions support gallery, museum, and independent artist partners, ensuring that the creators and institutions behind these works benefit from every membership.
Completing the sleek, customizable look, Wireless One Connect Ready lets you decide where you want your cords, either directly in the TV, hidden up to 30 feet away with the optional Wireless One Connect Box, or both.
No Distracting Reflections With The New Samsung OLED TVs
The new Samsung OLED TVs are brighter than ever before, with OLED HDR Pro5 in the S95H model and OLED HDR+6 in the S90H model that deliver bright highlights and a vibrantly detailed picture.
Further the Glare Free technology, helps you enjoy a truly cinematic experience in any room, bright or dark. Now available on both the S95H and S90H, Samsung is providing even more ways to immerse you in stunning brightness, contrast and color, without distracting reflections.
In addiction to this the 2026 Samsung OLED TV lineup is built to win, with the S95H and S90H sporting the Ultimate Gaming Pack. That includes Motion Xcelerator 165Hz for ultra-smooth motion, along with NVIDIA G-SYNC Compatible and FreeSync Premium Pro to minimize stutter and screen tearing. You’ll get consistently beautiful visuals and responsive performance at top speeds, so your picture stays stunning throughout all the action.
The S95H and S90H are also powered by our advanced NQ4 AI Gen3 Processor, delivering an exceptional, AI-enhanced 4K viewing experience. With 4K AI Upscaling Pro, older or lower-resolution content is transformed into stunning 4K. Auto HDR Remastering dynamically enhances brightness and contrast, while Color Booster Pro analyzes each scene to amplify colors for vibrant visuals. Additionally, AI Motion Enhancer Pro reduces blur and flickering during fast-moving scenes to keep you fully immersed. You can enable AI Customization Mode to automatically detect the type of content you’re watching and adjust picture to match your preferences, whether it’s bold color for sports or a more cinematic look for movies.
An Audio System Worth The Attention
The audio on the Samsung OLED TVs is to say the least highly dynamic and realistic. Each model delivers multi-dimensional Dolby Atmos sound. It is enhanced by Adaptive Sound Pro for audio tailored to your room and Active Voice Amplifier Pro to amplify dialogue in noisy scenes.
Object Tracking Sound+ syncs audio with on-screen action for greater immersion. Plus, you can pair up to five Samsung sound devices with your Samsung TV including the soon to launch 2026 Q-Series Soundbars and new Music Studio speakers using Samsung Q-Symphony for more immersive surround sound.
The Smart Screen Is Now Smarter
Anchoring the experience across the lineup is Samsung Vision AI Companion, which brings the power of conversational AI to the big screen. Using an enhanced Bixby or separate apps for Microsoft Copilot or Perplexity, you can receive answers to any question, from content recommendations to recipes and travel suggestions.
You can also enjoy endless content with 2,700+ streaming options, including 750+ channels all subscription-free on Samsung TV Plus. And, Samsung Gaming Hub enables console-free cloud gaming.
Availability And Price Of The Samsung OLED TVs
The 2026 Samsung OLED TV lineup is rolling out now at Samsung.com and retailers nationwide. The best of the OLEDs that is the S95H(85 inches) will however set you back by roughly Rs. 6,04 lakh (6,499.99 USD).
