Facebook launches Lasso Short Form Video App

Almost all of you must have an account with the widely accepted video making app TikTok which has bagged immense popularity in the recent days. The youth basically are found absolutely crazy for this app. Now we have a good news for the TikTok users. Guess what! World’s most popular Social Media platform Facebook has just of late launched a new video app called “Lasso” which allows users to create and share short-format videos with filters and special effects.

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One Product manager at Facebook Bowen Pan confirmed launch of this app on Saturday. He confirmed the launch through his Tweeter account and said that the app is now available only in the United States. The app allows the users to add both text and music to their videos using the built-in video-editing tools. The app is available both for Android and iOS users. Initially Facebook has launched this app in the US as it wants to compete with similar video uploading platforms such as YouTube and Snapchat.

The app would be absolutely publicized for users and the app will require the users to log in from their Facebook and Instagram accounts and share their videos from Lasso to their Facebook Stories. Facebook is also expected to launch content sharing integration of Lasso with Instagram Stories soon. However, there is no information when the app will go global.

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Commenting on the expectations from the Lasso App, a Facebook spokesperson said “Lasso is a new standalone app for short-form, entertaining videos. We’re excited about the potential here, and we’ll be gathering feedback from people and creators.”

Now it’s to be seen when Facebook is launching this app in India. Let’s wait and watch.

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